Barbie Sucks Customer Reviews and Feedback

From Everything.Sucks

Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

Dr. Rebecca Hains wrote: "Barbie has a race problem. Mattel struggles to present Barbies of color in ways that surpass tokenism—in ways that are equal to the brand’s presentation of the iconic, Caucasian, blonde Barbie. Mattel’s advertisements and the dolls’ arrangement in toy stores (which Mattel cannot control, but does influence) both have a problem with this. Unlike Bratz dolls, which competed with Barbie so successfully in part because of the dolls’ racial diversity, kids know that there is only one “real” Barbie—and that Barbie is blonde and white.”


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